Redesigning privacy, for users
How a dating app's dense legal document became an interactive experience people could actually navigate
Client
Dating app platform
Website
Context of the Project
The platform's users span a wide range of ages and regions, but the privacy policy was the same as most companies': a long legal document full of jargon that almost nobody actually reads. The goal was to turn that into something people could use, while keeping it fully GDPR-compliant and matching the quality of the rest of the product experience.
Problem to Solve
Privacy policies almost always get treated as legal documents, not as something someone actually has to read and use. That caused two real problems for users. They couldn't find the specific information they needed without scrolling through pages of dense text, and the format itself discouraged people from reading at all, so most users accepted terms they didn't understand.
Goals
Make it easy to find a specific topic or clause in a few clicks instead of scanning a wall of text
Keep the language simple and the structure clear without losing legal accuracy or GDPR compliance
Move from a static document to something interactive people could actually navigate
Design Process
Research
Ran surveys and interviews to understand how people actually read (or don't read) long legal content
Identified where users typically give up, what they skim, and where confusion happens most
Reviewed the existing policy against common user questions and complaints to spot the biggest gaps
Content & structure
Rewrote the policy in plain language alongside the structural work, rather than after it, so legal review and design moved together
Reorganized the flat document into a proper table of contents, grouping related clauses so people could scan by topic instead of by page
Design
Built the interactive layout: navigation, section anchors, and a reading experience that worked across devices
Testing
Ran usability testing to check whether the new structure helped people find answers faster than the old version
Followed up with a survey to see whether comprehension and trust had actually improved
Result
The policy now lives online as an interactive experience with a persistent table of contents, instead of one long page to scroll through. People can jump straight to the part that matters to them, which makes the policy easier to understand and puts them in a better position to make an informed decision about their data.