Close collaboration with engineering takes the design from prototype to production. Once live, usage is tracked and feedback keeps coming in, so the product keeps evolving after launch.

Prototypes get put in front of real users. Feedback shapes what changes before anything ships, catching problems while they're still cheap to fix.

Chosen directions move into low and then high fidelity prototypes. Interactions, edge cases, and flows get worked out here, well before development starts.

Multiple directions get explored through sketches, flows, and rough concepts. The goal at this stage is breadth, getting as many possible solutions on the table before narrowing down.

Research gets distilled into a clear problem statement, user needs, and priorities. This is where scope gets set and the team agrees on what "success" actually looks like before design begins.

Every project starts with understanding the problem before touching a solution. That means talking to users, reviewing what already exists, and mapping out the business, technical, or regulatory constraints at play.